An online organization I co-founded that empowered female high school students by providing advice about self-confidence, career options, and health and wellness.

Powerful Women

2013 - 2015

Role

Co-Founder

Skills

Product Management, Web Design, Public Speaking, Content Strategy, Copywriting, Social Media Management

Team

Alexis Ajluni, Siya Bahal, Maude Gull, Amara Greco

Results

Earned 5,000 unique hits on the website within the first month
Managed organization's social media; Facebook page received 430+ likes
Conducted 13 interviews with female experts in their field (e.g.: Stacey Ferreira (Forbes 2016 30 under 30), Jessica Hansen (Ted Talk speaker))
Produced ~70 blog posts, with collaborations with local students
Partnered with Kiva and CWS Photography
Presented to local middle school girls
Managed three student interns
Featured on Girl Rising and the Evergreen Times

Problem

As a junior at an all-girls high school, I was constantly bombarded with statistics like these: "7 in 10 girls believe they are not good enough or do not measure up in some way"--whether that be in appearance, performance, or relationships (1). In 2013, my junior year of high school, I became determined to change these statistics, to create a space for teenage girls like me to feel empowered. I believed a crucial issue was the absence of awareness around feminism (at the time), a limited amount of positive and strong female role models who represented a variety of professional fields, and a shortage of media spaces with spaces for discussion around self-esteem issues or health issues.

Task

My co-founder and I launched Powerful Women with these goals:

Creating an online platform for teenage girls, by teenage girls
Forming a holistic space to discuss topics, such as self-confidence, career options, and health and wellness
Using our online content to spark in-person discussions

Approach

Over the course of two years, I created a cross-disciplinary platform with a user-friendly website and engaging content. More specifically, I took upon these roles:

Designing a simple to navigate website and establishing brand tone
Managing social media platforms
Oversaw larger vision and key metrics (users)
Guiding three student interns who joined in Fall 2014
Producing meaningful content by writing blog posts and crafting video content through in-person interviews
Expanding our network by forming partnerships with other companies, collaborating with female experts in their fields and student writers, and presenting to local middle school student